Brand Value and Brand Cannibalization Essay Example

Brand Value and Brand Cannibalization Paper In brand marketing, the term cannibalization refers to a new product eating into the profits of a current product from the same company. Its a fairly common business strategy, and while the idea of cannibalizing your own product sounds bad, it can actually be a successful business practice. In 2010 for example, when Apple introduced the iPad, it took sales away from the original Mac computer. However, the iPad ultimately led to an expanded market for consumer computing hardware and was quite a successful venture for Apple. Brand management is a process that involves every part, bit and employee of the company to capture the true essence of the brand. Brand Value cannot be built in a day. It is a long process of building inseparable attributes in consumers mind. Consumers take time to adjust and bond well with a brand. They, like any other child, need to be taken care of, served well and be communicated as well as educated with the correct knowledge at every touch point. Over a period of time, as the brand ages, the loyalty within their minds evolve into an inseparable bond. Hence, brand Value cannot be created by the company alone; it requires to be co-created by the consumers too. The process of brand management is not the role of the marketing department but of the top management of the company. The paper will discuss the theory of creating a brand strategy for a company as a tool for managing a brand and developing it. Now at Present the role of branding is of great importance in the business world and its role is quite hard to ignore. Branding helps differentiate goods or services of one firm from another. It is because of branding that customers are able to identify and prefer the products and services of one firm over another. The paper will examine a uniform knowledge of what the brand stands for and how it will be communicated to the general public and serve as a framework for strategic decision-making for the company management and employees. We will write a custom essay sample on Brand Value and Brand Cannibalization specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Brand Value and Brand Cannibalization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Brand Value and Brand Cannibalization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Brands are in stores, in advertisements, television commercials and with the internet, they are everywhere we look, while browsing through the vast networks of our interests. In brand management, brand contains manager-based and customer-based functions. Brand managers usually stand from the marketer’s and the firm’s perspectives, stressing the perceptions they accrue to a brand to promote products, differentiate companies from their competitors and satisfy short-term commercial goals [5, 6]. From the customer’s point of view, brands not only sign to differentiate products from competing goods but also a semiotic engine producing meaning and values [13]. Therefore a brand is the product as it is experienced and valued in social life, and branding refers to all the activities that shape customer perceptions, particularly the firm’s activities. Today brand management’s importance lays company†²s outside the business itself, in the minds of potent ial buyers [16]. These values of brands are reflected in the, anchors of company. Products are introduced, they live and disappear but brands never ended [16]. The term brand holds multiple meanings. According to John Murphy, founder of Interbrand, a brand is not only an actual product, but also the unique property of a specific owner. Brands are increasingly considered to be the primary capital in many businesses. Sterne [26] argues that a brand is not a name. A brand is not a positioning statement. It is not a marketing message. It is a promise made by a company to its customers and supported by that company. Sterne’s statement indicated a phenomenon of how consumers give their passion and loyalty to a brand. We can explain this phenomenon in a more straight forward way via taking an example of Apple. Apple maintains its consumers by creating a brand connecting with an image of imagination, design and innovation, which is the key to its survival. This phenomenon indicates a brand has an additional value that enables marketers to maintain current consumers and attract new consumers. This value is brand equity. Brand equity means raising brand awareness, maintaining brand loyalty, building up positive associations about brand, and spread product or service information via words-of-mouth communication. How to achieve these goals via optimizing of brand management resources becomes the challenge for today’s marketers [1]. Hence, the paper begins by giving a background of the happening of brand and brand equity valuation are the centre of interest of both academic and business experts in today’s world. The paper also highlights how a company can build, and use a brand in order to obtain and sustain the competitive advantage in the market place. Therefore a brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Branding is the main important strategy of any business. Branding or Brand is not important only for companies but it takes equal importance for customers. Brand for customers will indicate commitment towards quality from sellers there by reducing time spent in coming to a purchase decision. Brand for companies will indicate a sort of benchmark in quality as well as customer expectation, a point of differentiation from competitors and a steady stream of profit. The brand value can be shown in to four dimensions like Reputation Value, Relationship Value, Experiential Value, and Symbolic Value. Working with a scarcity mentality will help maximize returns for every dollar spent by answering the question, Is this the best way to spend dollars on marketing my brand, or is this money better spent elsewhere to generate greater returns? Like Starbucks, instead of spending money on TV advertising, clusters an area with its stores, increasing total revenue and market share. This was contrary to what established retailing houses did, which was to avoid placing stores near each other so as not to cannibalize sales at existing outlets. For Starbucks, doing so resulted in reduced supply costs and made management of the stores cheaper, which more than made up for sales lost to cannibalization. Thus, funding for expansion from internal cash flow was a judicious use of money. Until recently, Starbucks spent just 1% of its revenues on marketing and advertising (compared to more than 10% for companies of the same size).

How to Write a Research Paper on Death Penalty

How to Write a Research Paper on Death Penalty Research Paper on Death Penalty How to start a research paper on death penalty Tips on how to start Making an outline Outline example Thesis statement examples Example of a death penalty research paper introduction How to write body paragraphs for the research paper on death penalty Tips on writing the body of the research paper First paragraph example Second paragraph example Third paragraph example How to write a conclusion of a research paper on death penalty Tips for writing a conclusion Example of a conclusion Revision tips How to start a research paper on death penalty In making a research paper, you should first come up with a topic. The topic should be relatable and informative. In choosing the topic, the author must consider the current events that are happening, the most talked about a topic that the readers would be interested to read. Death penalty is one of the biggest issues that have been revolving in the news for a very long time. Below are the tips on how to start writing your own research paper about the death penalty. Tips on how to start 1. Gather Information A student should first read journals and articles that are related to death penalty to be able to understand the topic well. An author should touch every aspect of the topic so when the writing starts not to state the false truth and to make the research paper or thesis reliable and factual. 2. Familiarize with the topic Familiarization will help an author see different sides of the topic death penalty. He or she can do this by watching videos of debate on death penalty. This way a student will understand the topic better and will be able to write the research paper in an objective manner. It is important to be objective in this kind of topic because the readers will have the freedom to take a side based on truths and evidences and not just based on the subjective point of view of the author. 3. Incorporate laws in the research Death penalty is a very sensitive topic and the information about it should be disseminated to the readers in a manner that is not derogatory to anyone. Reading law articles would be helpful in writing a research paper on this topic. This way the author will be informed of what laws are interconnected and related to death penalty. Making an outline An outline will serve as a guide for a research paper to be written in an organized manner so that the readers will understand it. This will help you organize your thoughts and ideas before writing. It is important to make an outline first before making the research paper to avoid errors and mixed information. The outline should consist of the following points: Thesis statement Supporting Arguments Body of the research paper of thesis Conclusion Outline example Thesis Title Abolish Death Penalty Thesis Statement Death penalty should be abolished because there is no assurance that the justice system is foolproof. It will only make the risks higher for innocent people to be punished in crimes they did not do. Supporting Arguments a) Killing people is inhumane and immoral. b) Death penalty is against human rights and very barbaric. C) The prisoners in the death row can possibly be innocent. Body of the Research Paper List of reasons why death penalty never fit a crime and why it is not morally accepted. Conclusion a) Supporting quote (relate back to intro): â€Å"The fear of death is the fear of life.† b) Restate thesis: Death penalty will not help people find justice; instead, it will only worsen the flaw in our justice system. Above is a sample outline that will guide you and give you an idea on how to make your own research paper. In your actual research paper or thesis, the body of the paragraph should consist of more than four paragraphs while the conclusion can be one long paragraph. Thesis statement examples In order to help you with your research paper, here are some thesis statement examples that will give you an idea of writing your own. The thesis statement is the problem that will be discussed in the entire research paper so if the statement is good the whole paper will be good. Death penalty should be abolished because of there is no assurance that the justice system is foolproof. It will only make the risks higher for innocent people to be punished for crimes they did not do. The approval of death penalty will only bring back the medieval way of punishing people in the most inhumane way. Death penalty is just like giving the politicians the right to murder anyone to settle political scores. Example of a death penalty research paper introduction In each given thesis statement examples above, there is a correspondent example introduction below to show you how to make an introduction. An introduction should always answer the questions why and how, why it should happen and how it would be accomplished. This will also help you come up with your own introduction in your research paper. The abolition of the death penalty should be pushed through so no one will be put into jail and die because of injustice. It will only happen if the government justice system will listen to the peoples cry and if they will consider human acts of punishment. In the medieval times, people were punished to death if they did something that is against the law. If we just continue this inhumane act of our ancestors, we will only prove that we have not evolved and stayed the same. In this present age, people are more open to change; if we continue the traditional punishment it only will show that there is no difference between the medieval people and us. Death penalty is an act that shows how the justice system will legalize a different kind of murder. The politicians who abuse their powers will be delighted to use death penalty as their scapegoat in murdering innocent people that come their way. How to write body paragraphs for a research paper on death penalty A body of the paper should contain supporting statements that will make the research paper convincing. Below are some tips on how to write the body of the paragraph. Tips on writing the body of the research paper You should start by writing your main and supporting ideas. The main ideas should always be in the first paragraph and the supporting ideas should be on the next paragraphs so the readers will understand the main topic. Each idea has to be explained and elaborated well for the readers to understand it clearly. You can also provide examples to give clarification to the readers. You should cite legitimate sources in your research paper. In finding supporting statements, you should make sure that you cited from books and journals that are used by lawyers and professionals. This will make your research paper authentic and reliable. If you want, you can also state news and article reviews as evidences of your statements. Conclusion in every paragraph is optional but it can also help the readers summarize the whole research paper. Below is an example of a short body of the paragraph to be your guide in writing your own research paper on death penalty. Thesis statement: Death penalty should be abolished because of its injustice. First paragraph example There is a number of reasons why death penalty never fit a crime. Even if a person did a crime, there is still no valid reason for anyone to sentence him death. The current justice system states that a person who committed the worst crime should be punished based on how worst his crime is. This seems to be completely illogical and contradictory. How can a person be accused of a crime that he did not do anything about? The answer is no one; therefore, the death penalty is not morally accepted. Second paragraph example In terms of morality, those people who receive the death penalty are usually not physically or mentally fit to receive the punishment. Some are suffering from mental disabilities that have caused them commit such crimes. Twelve percent of people who are on the death row are proven mentally retarded making them not fit to the punishment of death. Third paragraph example The electric chair used for killing people who are in the death row has reported to fail and causes multiple attempts of execution before the prison actually die. Even the lethal injection used in modern execution sometimes fails and makes the prisoners execution slower and painful. Things like this prove that there is a serious flaw in the justice system. How to write a conclusion of a research paper on death penalty A conclusion serves as the summary of a research paper. It will also include your stand on the topic, whether you agree or disagree. It is important to include a conclusion in every research paper because it will be the closing paragraph and it indicates the end of the research paper. Tips for writing a conclusion A conclusion should have a brief summary of a body of a research paper. You can use a quotation related to death penalty to capture the attention of your readers until the end. Recall some important points in the body of the research so that the information will be refreshed in the mind of the readers. Compare your topic with other. In this way, you will show the readers that your research paper is broad and universal. Lastly, give recommendations. This will make your conclusion more professional. To complete your guide in writing a research paper on death penalty, below is an example of a conclusion that you can use as to help you write your own conclusion. Example of a conclusion A wise man once said, â€Å"The fear of death is the fear of life.† Death penalty will not help people find justice; instead, it will only worsen the flaw in our justice system. The people who commit crimes should receive punishment but not in the form of death. Their lives should be valued no matter what mistake they have made. They should learn their lesson while in jail but they should never suffer death as a form of payment for their crimes. Revision Tips After submitting your final thesis or research paper your professor/instructor will give advice on how you can improve your research paper. Below are some tips on how you will revise your paper fast and efficiently. List down corrections When your professor gives back your thesis or research paper for the revision you must first check what are the parts that need revision. Once you finish scanning the paper for all the revisions needed you can already start revising. The best technique to make revising fast is to go page by page. When you do this, you can make sure that there is no single word in the research paper that you have not seen. Consider feedback Your professor aims to help you in your research paper so you should consider all his notes and advice in improving your research paper. Accept that your paper is not perfect and the advice that he or she gave you is important and will be so much help. Ask for help When you are having a hard time correcting your own work it is okay to ask someone for help. It may be your classmate, brother, sister, or parents, as long as they are willing and knowledgeable you should always consider their help. Sometimes we cannot see our own mistakes, so having another person check your work and give comments about it will not only improve the research paper it will also give you ideas on how to make it better the next time you make another research paper.

Whole Foods Market Case Study Example | Topics and Well Written Essays - 2500 words

Whole Foods Market - Case Study Example WFM’s mission is: â€Å"Whole Foods – Whole People – Whole Planet,† aiming â€Å"to promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available† (WFM Form 10-K, 2013, p. 1) – thus the reference to Whole Foods. It follows, however, that the purity of the food provided WFM’s customers is directly determined by the quality of the environment, therefore the reference to Whole Planet. Finally, the provision of good, healthy food and maintenance of the environment can only be achieved by dedicated individuals working towards a common objective; therefore the reference to Whole People. This analysis explores WFM’s business and control strategies, adopting the paradigms of Porter’s generic strategies and the organisational theory by Coase/Williamson, respectively. It discusses the approach of WFM to substantial changes in terms of technology, products and services, and o rganisational structure, strategy and culture, and explains how change policies have evolved in WFM. Finally, discussion is focused on WFM’s virtual and self-managed teams which are the fundamental organisational units of the firm and the source of its competitive advantage. WFM’s Business and Control Strategies Business strategy of WFM A business strategy, in its simplest definition, is the means by which a business organisation identifies and attains its goals (Porter, 1996). Devising a strategy for business begins with identifying the firm’s goal, and then systematically formulating a plan by which the goal may be achieved. WFM’s purpose is embodied in its mission and core values. Its strategy goes well beyond merely providing fresh foods. The vision emphasises that â€Å"whole people† are as important as â€Å"whole foods† – that is, developing their human component to their fullest potential, allowing them the freedom to create a nd innovate, and the power to decide on matters that affect their sphere of work. Generic strategies based on Porter’s typology (Parnell, 2013, p 184) Emphasis on Entire Market or Niche Emphasis on Low Costs Emphasis on Differentiation Emphasis on Low Costs and Differentiation Entire Market Low-cost strategy Differentiation strategy Low cost differentiation strategy Niche Focus low cost strategy Focus differentiation strategy Focus low cost differentiation strategy WFM’s business strategy emphasises creativity and innovation which create a difference in the stores’ choice of product offerings and the quality of their service delivery, for the entire market. This is the differentiation approach. This is the strategy that is ideal in markets dominated by large market leaders – in this case, Wal-Mart which overshadows all other competitors in the grocery industry. Rather than going head-to-head with Wal-Mart and inevitably lose in the process, WFM could achi eve greater business success if it distinguishes itself along key strategic points. These key attributes are those competitive factors that the smaller grocer can develop but which Wal-Mart cannot easily duplicate, such as less hectic stores, superior selection of certain food products, or greater convenience to the customer (Parnell, 2013). WFM’s favourable employee policies that develop a sense of engagement and ownership among its workers are evidenced by its annual inclusion in Fortune Magazine’

Politics of the knowledge Essay Example | Topics and Well Written Essays - 250 words - 2

Politics of the knowledge - Essay Example Moreover, it crates diverse outlining mechanism of the societal, communicative coupled with chronological references. Constructivist makes this story to be radical, inventive and popular thus conforming to the modern approach of the societal science. Majority of the populace prefer truth-possessing evidence coupled with diverse comprehension. Traditions are methodological that share healthy skepticism of inductivism of knowledge and truth. Inductivism emphasizes on the significance of precise experimental element of the underlying story. Moreover, there is no substitute for an analyst’s knowledge with a data in historical learning of practical influence (Carr, 1987). Above argument is evident in the elaboration of the theory of the epistemic justification and understanding of The Immortal Life of Henrietta Lacks by Rebecca. All aspects of the chapter aid in understanding despite the existence of competing ideas. Constructivism aids in inserting studies into a bigger social scientific projects. Chapter 8 gives distinct description of the diverse methods , which readers can comprehend the patterns of the

Bob Beall at the Cystic Fibrosis Foundation c Case Study

Bob Beall at the Cystic Fibrosis Foundation - Case Study Example It is an orphan disease means that it is hard for it to get funding for research on the area. This means that Cystic Fibrosis Foundation had to suffer issues with funding. Because Cystic Fibrosis Foundation is a rare and also a genetic disease makes it hard for research on the disease to be done as smoothly as other non-genetic and maintain diseases. The kind of leadership that Bob Beall displayed was the democratic leadership. It is very clear that he uses democratic leadership. In the case study, it has been identified that he never pressured his researchers to deliver the result. His favorite quote was â€Å"no pressure† which means that he always believed that his researchers did not have to be pushed or micromanaged to be able to perform better. However, this did not mean that he did not have compassion for the patients who needed to have a working medication as soon as possible. His passion to start working for the Cystic Fibrosis Foundation is enough proof that he was determined to develop a solution for this issue that was affecting so many lives, especially the young ones. One of the major advantages of this kind of leadership is that it allows innovation. In the long term, this is good for such an organization that is focused on research to develop a solution that has not been developed in the past. Democratic leadership has the advantage of the fact that the subordinates are allowed to be in control of their work. This increases motivation as people are naturally happy with autonomy and are not happy when they are being micromanaged. In such an environment where people with such specialized and expert-level skills as the kind people who were doing research at Cystic Fibrosis Foundation, it is necessary to give them freedom since this kind of research requires them to be creative and do not operate under a structured environment. This allows them to explore all the possibilities and allows them to be flexible in what they do, thus  raising the chance of successes.

Oscilloscope The most useful instrument

Oscilloscope The most useful instrument INTRODUCTION Cathode Ray Oscilloscope (CRO): An oscilloscope is easily the most useful instrument available for testing circuits because it allows you to see the signals at different points in the circuit. The best way of investigating an electronic system is to monitor signals at the input and output of each system block, checking that each block is operating as expected and is correctly linked to the next. With a little practice, we will be able to find and correct faults quickly and accurately. The symbol for a CRO: The screen of a CRO is very similar to a TV, except it is much simpler. We will not go into the similarities except to say that the picture tube on a TV and the screen on a CRO are both a special type of valve called a Cathode Ray Tube. It is a vacuum tube with a cathode (negative electrode) at one end that emits electrons and anodes (positive electrodes) to accelerate the electron beam up/down and left/right to hit a phosphor coating at the end of the tube, called the screen. The electrons are called cathode rays because they are emitted by the cathode and this gives the oscilloscope its full name: Cathode Ray Oscilloscope or CRO. CRO IN DETAIL The main part of the C.R.O. is a highly evacuated glass tube housing parts which generates a beam of electrons, accelerates them, shapes them into a narrow beam, and provides external connections to the sets of plates for changing the direction of the beam. Internal Components K, an indirectly heated cathode which provides a source of electrons for the beam by boiling them out of the cathode. P, the anode (or plate) which is circular with a small central hole. The potential of P creates an electric field which accelerates the electrons, some of which emerge from the hole as a fine beam. This beam lies along the central axis of the tube. G, the grid. Controlling the potential of the grid controls the number of electrons for the beam, and hence the intensity of the spot on the screen where the beam hits. F, the focusing cylinder. This aids in concentrating the electron beam into a thin straight line much as a lens operates in optics. X, Y, deflection plate pairs. The X plates are used for deflecting the beam left to right (the x direction) by means of the ramp voltage. The Y plates are used for deflection of the beam in the vertical direction. Voltages on the X and Y sets of plates determine where the beam will strike the screen and cause a spot of light. S, the screen. This is coated on the inside with a material which fluoresces with green light (usually) where the electrons are striking. As well as this tube, there are several electronic circuits required to operate the tube, all within the C.R.O. along with the tube: A power supply, operated from the 110 volt 60 cycle per second electrical mains. This supply provides all the voltages required for the different circuits within the C.R.O. for operation of the tube. A sawtooth, or ramp signal generator which makes the spot move left to right on the screen. External controls for this circuit allow variation of the sweep width, and the frequency of the sweep signal. Because of the persistence of our vision, this sweep is often fast enough that what we see on the screen is a continuous horizontal line. Amplifiers for the internally generated ramp signal, and for the unknown signal which we hook up to the C.R.O. for the purpose of displaying it. Shift devices which allow us to control the mean position of the beam; up or down, or left to right. The synchroniser circuit. This circuit allows us to synchronise the unknown signal with the ramp signal such that the resulting display is a nice clear signal like a snapshot of the unknown voltage vs. time. C.R.O. Operation: Typical front-panel controls Front Panel On-off switch. INTENS. This is the intensity control connected to the grid G to control the beam intensity and hence the brightness of the screen spots. Dont run the intensity too high, just bright enough for clear visibility. Always have the spot sweeping left to right or the beam may burn a hole in the screen. FOCUS allows you to obtain a clearly defined line on the screen. POSITION allows you to adjust the vertical position of the waveform on the screen. (There is one of these for each channel). AMPL/DIV. is a control of the Y (i.e. vertical) amplitude of the signal on the screen.(There is one of these for each channel). AC/DC switch. This should be left in the DC position unless you cannot get a signal on-screen otherwise. (There is one of these for each channel). AB/ADD switch. This allows you to display both input channels separately or to combine them into one. +/- switch. This allows you to invert the B channel on the display. Channel A input Channel B input X POSITION these allow you to adjust the horizontal position of the signals on the screen. LEVEL this allows you to determine the trigger level; i.e. the point of the waveform at which the ramp voltage will begin in time base mode. ms/ µs This defines the multiplication factor for the horizontal scale in timebase mode. (See 15 below.) MAGN The horizontal scale units are to be multiplied by this setting in both timebase and xy modes. To avoid confusion, leave it at x1 unless you really need to change it. Time/Div This selector controls the frequency at which the beam sweeps horizontally across the screen in time base mode, as well as whether the oscilloscope is in timebase mode or xy (x VIA A) mode. This switch has the following positions: (a) X VIA A In this position, an external signal connected to input A is used in place of the internally generated ramp. (This is also known as xy mode.) (b) .5, 1, 2, 5, etc. Here the internally generated ramp voltage will repeat such that each large (cm) horizontal division corresponds to .5, 1, 2, 5, etc. ms. or  µs depending on the multiplier and magnitude settings. (Note also the x1/x5 switch in 14 above.) The following controls are for triggering of the scope, and only have an effect in timebase mode. A/B selector. This allows you to choose which signal to use for triggering. -/+ will force the ramp signal to synchronise its starting time to either the decreasing or increasing part of the unknown signal you are studying. INT/EXT This will determine whether the the ramp will be synchronised to the signal chosen by the A/B switch or by whatever signal is applied to the EXT. SYNC. input. (See 21 below.) AC/TV selectors. Ive never figured out what this does; find whichever position works. External trigger input INTRODUCTION FUNCTION GENERATOR A function generator is a device that can produce various patterns of voltage at a variety of frequencies and amplitudes. It is used to test the response of circuits to common input signals. The electrical leads from the device are attached to the ground and signal input terminals of the device under test. Most function generators allow the user to choose the shape of the output from a small number of options. Square wave The signal goes directly from high to low voltage. Sine wave The signal curves like a sinusoid from high to low voltage. Triangle wave The signal goes from high to low voltage at a fixed rate. The amplitude control on a function generator varies the voltage difference between the high and low voltage of the output signal. The direct current (DC) offset control on a function generator varies the average voltage of a signal relative to the ground. The frequency control of a function generator controls the rate at which output signal oscillates. On some function generators, the frequency control is a combination of different controls. One set of controls chooses the broad frequency range (order of magnitude) and the other selects the precise frequency. This allows the function generator to handle the enormous variation in frequency scale needed for signals. The duty cycle of a signal refers to the ratio of high voltage to low voltage time in a square wave signal. FUNCTION OF FUNCTION GENERATOR Analog function generators usually generate a triangle waveform as the basis for all of its other outputs. The triangle is generated by repeatedly charging and discharging a capacitor from a constant current source. This produces a linearly ascending or descending voltage ramp. As the output voltage reaches upper and lower limits, the charging and discharging is reversed using a comparator, producing the linear triangle wave. By varying the current and the size of the capacitor, different frequencies may be obtained. A 50% duty cycle square wave is easily obtained by noting whether the capacitor is being charged or discharged, which is reflected in the current switching comparators output. Most function generators also contain a non-linear diode shaping circuit that can convert the triangle wave into a reasonably accurate sine wave. It does so by rounding off the hard corners of the triangle wave in a process similar to clipping in audio systems. The type of output connector from the device depends on the frequency range of the generator. A typical function generator can provide frequencies up to 20 MHz and uses a BNC connector, usually requiring a 50 or 75 ohm termination. Specialised RF generators are capable of gigahertz frequencies and typically use N-type output connectors. Function generators, like most signal generators, may also contain an attenuator, various means of modulating the output waveform, and often the ability to automatically and repetitively sweep the frequency of the output waveform (by means of a voltage-controlled oscillator) between two operator-determined limits. This capability makes it very easy to evaluate the frequency response of a given electronic circuit. Some function generators can also generate white or pink noise. More advanced function generators use Direct Digital Synthesis (DDS) to generate waveforms. Arbitrary waveform generators use DDS to generate any waveform that can be described by a table of amplitude values. REFERENCE http://www.doctronics.co.uk/scope.htm http://www.9h1mrl.org/workshop/CRO-Ebook-1/html/CRO-P1-Intro.html http://denethor.wlu.ca/pc200/scope/oscilloscope.pdf http://cnx.org/content/m11895/latest/

The Wilderness in Margaret Atwood’s Surfacing, Mary Austin’s Land of Li

The Wilderness in Margaret Atwood’s Surfacing, Mary Austin’s Land of Little Rain, and Gary Snyder’s The Practice of the Wild Journeys into the wilderness test far more than the physical boundaries of the human traveler. Twentieth century wilderness authors move beyond the traditional travel-tour approach where nature is an external diversion from everyday life. Instead, nature becomes a catalyst for knowing our internal wilderness and our universal connections to all living things. In Margaret Atwood’s Surfacing, Mary Austin’s Land of Little Rain, and Gary Snyder’s The Practice of the Wild, â€Å"nature† mirrors each narrator: what the narrators ultimately discover in the wilderness reflects what needs they bring to it. Their points of view, expectations, and awareness all determine their experiences of the wild and â€Å"self.† Ultimately, however, each work reveals that the experience of nature need not be restricted only to â€Å"self-discovery,† but may well expand to an understanding of the spiritual â€Å"family self.† Atwood’s psychological novel describes the return journey by its narrator from a self-centered, urban existence to the Canadian wilderness of her youth, where she finds the meaning of family and her role in it. Though not overtly psychological, Mary Austin’s intense devotion to the life and people of her desert community suggests these have become replacements for her own, unsuccessful attempts at conventional family life. Finally, Gary Snyder’s kinship with nature exemplifies a life integrated in all aspects—a union that merges the practical, psychological, and spiritual into what may be called the â€Å"cosmic† family. Birth of Family Margaret Atwood’s Surfacing describes the heroine/narrator’s phy... ...our experiences: the progress of our consciousness. This progress resolves issues of the self and one’s individual past, heals our psychic pain, and releases us from powerlessness and fear. By accepting the wilderness in ourselves we will understand the wilderness in each other and our connectedness. Nature functions as catalyst, as guide, as test, as teacher. Then opening the spiritual window to grace, we ultimately realize the possibility of being fully human. References Atwood, Margaret. Surfacing (New York: Fawcett Crest, 1972). Austin, Mary. Stories from the Country of Lost Borders. Ed. Marjorie Pryse (New Brunswick: Rutgers UP, 1987). Pryse, Marjorie. "Introduction" to Stories from the Country of Lost Borders by Mary Austin. (New Brunswick: Rutgers UP, 1987). Snyder, Gary. The Practice of the Wild (San Francisco: North Point Press, 1990).

Helicopter Emergency Medical Service

Helicopter Emergency Medical Service Air medical transport has only been used for the past 70 years. The first true air ambulance flight was during the Great War. A Serbian officer was transported from the battlefield to the hospital by plane. Air ambulance was being tested by different military organizations during the First World War. Schaefer Air services was the first United States air ambulance service, created in 1947. The Korean War was the big turning point for EMS helicopters. In 1950, the military was given authorization to use helicopters for medical purposes.These helicopters were used to evacuate injured patients from the battlefield during combat. The small helicopters were equipped with basket stretchers that were attached to the landing gear. The patients were transported outside of the aircraft, which did not allow for medical during transport. From January 1951 to January 1953 more than 17,000 patients were removed from the battlefield and transported to the hospita l by helicopter. The use of medical helicopter transport significantly decreased the causality/death rate among the people in combat.World War II death/causality rate was 4. 5 deaths per 100 casualties, whereas, the Korean War death/casualty rate was 2. 5 deaths per 100 casualties. The Vietnam War introduced to idea of patients receiving medical care during air transport. The Bell UH-1 also known as the Huey was the frost helicopter that was large enough to carry the patient and medical staff inside the aircraft. The state of Maryland started the nation’s first combined emergency service helicopter program, in 1969. This program was put into place by the Maryland State Police and the University of Maryland.The program joined together the state police, rescue and HEMS (helicopter emergency medical service). In 1972, St. Anthony Central Hospital in Denver Colorado was the first hospital to have civilian hospital-based helicopter transport. This hospital-based helicopter transpo rt system is still in use today and is now intergrated with Denver EMS. The attributes of helicopter transport are speed, accessibility, specialized personnel and technology. Modern medical helicopters are capable of sustain speeds in excess of 150mph. This allows for patients to be transported to a specialized care center much faster than ground transport.Using a helicopter allows for emergency medical personnel to access patients in places ground crews cannot go. A helicopter can take off and land in a vertical motion. Emergency medical helicopters are staffed with highly trained and skilled staff. EMS helicopters are equipped with highly sophisticated medical technology and can reach people across a wide geographical area. When considering the use of the EMS helicopter you should take all these attributes into consideration. If these attributes are not important, then the use of an expensive EMS helicopter should not be used.Air medical transport can pose its own stressors to pat ients, medical staff and medical equipment. These stressors are more predominant in fixed-wing operations rather than helicopter transport. Hypoxemia is the biggest threat to people who fly. However helicopters no dot exceed 1000 feet above sea level. Patients being transported by helicopter are at no significant risk of hypoxemia secondary to decreased ambient pressure. Acceleration of the aircraft is another factor that can stress the patient. Helicopter acceleration force is not that much different than that of ground transport.Acceleration is more significant in fixed-wing aircraft. Noise is a major issue when it comes to helicopter transport. The noise inside the helicopter causes problems for the medical staff. The noise may hinder the medical staff from hearing lung sounds. The staff must use headphones and an intercom system to communicate. Vibration of the aircraft is another problem for the patient and staff. The vibrations can cause fatigue and discomfort to the patient. Vibration can also cause monitoring errors and equipment malfunction. Air medical transport has a few cons but when life is on the line these issues seem minor.Each helicopter has its own transport team. The transport team may consist of a pilot, registered nurse or paramedic, and can include EMT’s and EMT-I’s. Some flight crews include a physician. Physicians on fight crews have posed a lot of controversy as to whether a physician as a crew member improves the outcome of the patient. Each crew member must undergo many education courses as well as hands on training before being employed by HEMS. Safety is the most important aspect to HEMS. Emergency medical helicopters have an alarming history of crashes.The National Transportation Safety Board conducted a study to determine the major causes of helicopter crashes. Important areas of flight risk are the pilots, the mechanics of the aircraft, crew training, maintenance, weather conditions, time of day, and landing sites. The study showed that poor weather conditions posed the greatest risk for helicopter crashes. Since, the study many improvements have been made to improve the crash rate. It has been said that the sole decision is set on the pilot as to whether it is safe enough to take the flight or not.The pilot must consider the weather conditions, aircraft maintainence, and crew readiness. Medical personnel cannot make the decision to take the call. Medical personnel should not tell the pilot the nature of the call, because this may deter the pilot’s judgment. Currently the Federal Aviation Administration is looking to make changes in the safety procedures of HEMS. Air medical transport is generally used in for two reasons, rescue and inter-hospital transfer. Helicopter transport is very expensive and is potentially dangerous.Rescue helicopters are dispatched by emergency personnel at the scene. The helicopter reports to the scene of the accident or illness. When should a EMS helicopter be dispatched? EMS helicopter should only be called out when speed, accessibility, specialized equipment and personnel are all needed to save life or limb. Inter-hospital air medical transport is generally used to transfer critically ill patients to another hospital that suites the needs of the patient. There are two types of landing sites for EMS helicopters. One type is the controlled site. The controlled site located at hospitals.These landing sites are constructed to safely accomindate the aircraft. The second type of landing site is the uncontrolled landing site. The uncontrolled landing site is landing at the scene of an accident. The landing site is selected by the ground EMS. The pilot looks at the site and determines if it is safe to land or not. Ground EMS are trained on how to chose, and mark a landing site. Ground EMS personnel are also trained on how to behave around the aircraft. When a patient is going to be transported by air the ground EMS must prepare the patient f or transport.The EMS ground crew should have the patient stabilized as much as possible before transport. Another way ground EMS can prepare the patient is to intubate a patient that has a high potential for loss of airway. Good communication is the biggest factor in a successful transport. Ground EMS typically has radio communication with the helicopter. The communication between the two should be maintained until after the helicopter takes off. Maintaining good communication allows the flight crew to inform ground EMS of any major, unexpected patient complications or malfunctions of the aircraft.EMS helicopters must have well trained, diverse flight crews. These crew members must be able to perform their duties on the scene of an accident and while in flight. The crew members are trained to handle many different types of patients such as drowning, burns, spinal cord injuries, heart attacks, pediatric and neonatal patients. The flight nurse is responsible for the patient assessment , and interventions before loading the patient on the aircraft. The flight nurse must know how to use all the equipment and know all the safety guidelines pertaining to the aircraft.There are many different requirements to becoming a flight paramedic. A person who wants to become a flight paramedic must be able to work in chaotic situations. Becoming a flight paramedic involves a lot of hard work and dedication. The person who wants to become a paramedic must have at least one year EMT experience and many different certifications such as: CPR, Basic Life Support (BLS), Basic Pediatric Life Support (BPLS), Basic Trauma Life Support (BTLS), Neo Natal Life Support (NALS), Advanced Cardiac Life Support (ACLS), and Pediatric Advanced Life Support (PALS).In order to become a flight paramedic this person would have to have at least 5 years critical care experience in a high volume progressive EMS system. Becoming a flight paramedic is no easy task.References Formm, Jr. Robert E. â€Å"Air medical transport†. Journal of Family Practice. March 1993. http://www. findarticals. com/p/articles. html . 1 Oct. 2010. Kreisher, Otto. â€Å"The Rise of the Helicopter During the Korean War†. Aviation History Magazine. History. net Jan 2007. http://www. historynet. com/the-rise-of-the -helicopter-during-the-korean-war. htm. 1 Oct. 010 Federal Aviation Administration. â€Å"Helicopter Emergency Medical Service Safety. †8 June 2010. http://www. faa. gov/news/fact_sheets/news_story. cfm? newsID+6763. 1 Oct. 2010. Lenworth M. Jacobs, MD, MPH, FACS, and Bennet, Barbra, RN, MPH. â€Å"The Critical Care Helicopter System in Trauma. † Hartford Conneticut.. http://www. ncbi. nlm. nih. gov/pmc/articles/PMC/articles. 1 Oct. 2010 Gentile. Rosanne. â€Å"How to Become a Flight Paramedic: Required Qualifications and Education. † Associated Content. 18 August 2008. http://associatedcontent. com. 1 Oct. 2010

Free Essays on Henry Thoreau A Critical Analysis

Henry David Thoreau wrote in chapter 2 of Waldon: Time is but a stream I go a-fishing in. I drink at it; but while I drink I see the sandy bottom and detect how shallow it is. It’s thin current slides away, but eternity remains. I would drink deeper; fish in the sky, whose bottom are pebbly with stars. I cannot count one. I know not the first letter of the alphabet. I have always been regretting that I was not as wise as the day I was born. The intellect is a cleaver; it discerns and rifts its way into then secret of things. I do not wish to be any more busy with my hands than is necessary. My head is hands and feet. I feel all my best faculties concentrated in it. My instincts tell me my head is an organ for burrowing, as some creatures use their snout and fore-paws, and with it I will mine and burrow my way through these hills. I think that the richest vein is somewhere hereabouts; so by the divining rod and thin rising vapors I judge; and here I will begin to mine. In this passage, Thoreau is trying to Understand the complexities of our lives, as well as that of the time we spend here. He begins by comparing time to a stream, an ever-flowing endless body of water, yet he is still able to see the bottom. In saying this, I gather he is comparing his life span (the distance to the bottom) to the ever-flowing body of time. He is telling us our life is but a short period in the stream of time. It is important to understand that we are not as significant as we would like to believe. Thoreau believes the only way to cut through this insignificance is to use our intellect like a â€Å"cleaver†. Cut through the all of the social mores and beliefs that have jaded our view on this wonderful world in which we live. To cut through our own faults and fears and discover the vein of truth that is within us all. He teaches us not to bother with unnecessary busy work, and focus on the more important things in our lives. To... Free Essays on Henry Thoreau A Critical Analysis Free Essays on Henry Thoreau A Critical Analysis Henry David Thoreau wrote in chapter 2 of Waldon: Time is but a stream I go a-fishing in. I drink at it; but while I drink I see the sandy bottom and detect how shallow it is. It’s thin current slides away, but eternity remains. I would drink deeper; fish in the sky, whose bottom are pebbly with stars. I cannot count one. I know not the first letter of the alphabet. I have always been regretting that I was not as wise as the day I was born. The intellect is a cleaver; it discerns and rifts its way into then secret of things. I do not wish to be any more busy with my hands than is necessary. My head is hands and feet. I feel all my best faculties concentrated in it. My instincts tell me my head is an organ for burrowing, as some creatures use their snout and fore-paws, and with it I will mine and burrow my way through these hills. I think that the richest vein is somewhere hereabouts; so by the divining rod and thin rising vapors I judge; and here I will begin to mine. In this passage, Thoreau is trying to Understand the complexities of our lives, as well as that of the time we spend here. He begins by comparing time to a stream, an ever-flowing endless body of water, yet he is still able to see the bottom. In saying this, I gather he is comparing his life span (the distance to the bottom) to the ever-flowing body of time. He is telling us our life is but a short period in the stream of time. It is important to understand that we are not as significant as we would like to believe. Thoreau believes the only way to cut through this insignificance is to use our intellect like a â€Å"cleaver†. Cut through the all of the social mores and beliefs that have jaded our view on this wonderful world in which we live. To cut through our own faults and fears and discover the vein of truth that is within us all. He teaches us not to bother with unnecessary busy work, and focus on the more important things in our lives. To...

Peoples Republic of China Facts and History

Peoples Republic of China Facts and History The history of China reaches back over 4,000 years. In that time, China has created a culture rich in philosophy and the arts. China has seen the invention of amazing technologies such as silk, paper, gunpowder, and many other products. Over the millennia, China has fought hundreds of wars. It has conquered its neighbors, and been conquered by them in turn. Early Chinese explorers such as Admiral Zheng He sailed all the way to Africa; today, Chinas space program continues this tradition of exploration. This snapshot of the Peoples Republic of China today includes a necessarily brief scan of Chinas ancient heritage. Capital and Major Cities Capital: Beijing, population 11 million. Major Cities: Shanghai, population 15 million. Shenzhen, population 12 million. Guangzhou, population 7 million. Hong Kong, population 7 million. Dongguan, population 6.5 million. Tianjin, population 5 million. Government The Peoples Republic of China is a socialist republic ruled by a single party, the Communist Party of China. Power in the Peoples Republic is divided between the National Peoples Congress (NPC), the President, and the State Council. The NPC is the single legislative body, whose members are selected by the Communist Party. The State Council, headed by the Premier, is the administrative branch. The Peoples Liberation Army also wields considerable political power. The current President of China and General Secretary of the Communist Party is Xi Jinping. The Premier is Li Keqiang. Official Language The official language of the PRC is Mandarin, a tonal language in the Sino-Tibetan family. Within China, however, only about 53 percent of the population can communicate in Standard Mandarin. Other important languages in China include Wu, with 77 million speakers; Min, with 60 million; Cantonese, 56 million speakers; Jin, 45 million speakers; Xiang, 36 million; Hakka, 34 million; Gan, 29 million; Uighur, 7.4 million; Tibetan, 5.3 million; Hui, 3.2 million; and Ping, with 2 million speakers. Dozens of minority languages also exist in the PRC, including Kazakh, Miao, Sui, Korean, Lisu, Mongolian, Qiang, and Yi. Population China has the largest population of any country on Earth, with more than 1.35 billion people. The government has long been concerned about population growth  and introduced the One-Child Policy in 1979. Under this policy, families were limited to just one child. Couples who got pregnant for a second time faced forced abortions or sterilization. This policy was loosened in December of 2013 to allow couples to have two children if one or both of the parents were only children themselves. There are exceptions to the policy for ethnic minorities, as well. Rural Han Chinese families also have always been able to have a second child if the first is a girl or has disabilities. Religion Under the communist system, religion has been officially discouraged in China. Actual suppression has varied from one religion to another, and from year to year. Many Chinese are nominally Buddhist and/or Taoist  but dont practice regularly. People who self-identify as Buddhist total about 50 percent, overlapping with the 30 percent who are Taoist. Fourteen percent are atheists, four percent Christians, 1.5 percent Muslims, and tiny percentages are Hindu, Bon, or Falun Gong adherents. Most Chinese Buddhists follow Mahayana or Pure Land Buddhism, with smaller populations of Theravada and Tibetan Buddhists. Geography Chinas area is 9.5 to 9.8 million square kilometers; the discrepancy is due to border disputes with India. In either case, its size is second only to Russia in Asia  and is either third or fourth in the world. China borders 14 countries: Afghanistan, Bhutan, Burma, India, Kazakhstan, North Korea, Kyrgyzstan, Laos, Mongolia, Nepal, Pakistan, Russia, Tajikistan, and Vietnam. From the worlds tallest mountain to the coast, and the Taklamakan desert to the jungles of Guilin, China includes diverse landforms. The highest point is Mt. Everest (Chomolungma) at 8,850 meters. The lowest is Turpan Pendi, at -154 meters. Climate As a result of its large area and various landforms, China includes climate zones from subarctic to tropical. Chinas northern province of Heilongjiang has average winter temperatures below freezing, with record lows of -30 degrees Celsius. Xinjiang, in the west, can reach nearly 50 degrees. Southern Hainan Island has a tropical monsoon climate. Average temperatures there range only from about 16 degrees Celsius in January to 29 in August. Hainan receives about 200 centimeters (79 inches) of rain annually. The western Taklamakan Desert receives only about 10 centimeters (4 inches) of rain and snow per year. Economy Over the past 25 years, China has had the fastest-growing major economy in the world, with annual growth of more than 10 percent. Nominally a socialist republic, since the 1970s the PRC has remade its economy into a capitalist powerhouse. Industry and agriculture are the largest sectors, producing more than 60 percent of Chinas GDP, and employing over 70 percent of the workforce. China exports $1.2 billion U.S. in consumer electronics, office machinery, and apparel, as well as some agricultural produce each year. The per capita GDP is $2,000. The official poverty rate is 10 percent. Chinas currency is the yuan renminbi. As of March 2014, $1 US 6.126 CNY. History of China Chinese historical records reach back into the realm of legend, 5,000 years ago. It is impossible to cover even the major events of this ancient culture in a short space, but here are some highlights. The first non-mythical dynasty to rule China was the Xia (2200- 1700 BCE), founded by Emperor Yu. It was succeeded by the Shang Dynasty (1600-1046 BCE), and then the Zhou Dynasty (1122-256 BCE). Historical records are scanty for these ancient dynastic times. In 221 BCE, Qin Shi Huangdi assumed the throne, conquering neighboring city-states, and unifying China. He founded the Qin Dynasty, which lasted only until 206 BCE. Today, he is best-known for his tomb complex in Xian (formerly Changan), which houses the incredible army of terracotta warriors. Qin Shi Huangs inept heir was overthrown by the army of commoner Liu Bang in 207 BCE. Liu then founded the Han Dynasty, which lasted until 220 CE. In the Han era, China expanded west as far as India, opening trade along what would later become the Silk Road. When the Han Empire collapsed in 220 CE, China was thrown into a period of anarchy and turmoil. For the next four centuries, dozens of kingdoms and fiefdoms competed for power. This era is called the Three Kingdoms, after the three most powerful of the rival realms (Wei, Shu, and Wu), but that is a gross simplification. By 589 CE, the Western branch of the Wei kings had accumulated enough wealth and power to defeat their rivals  and unite China once more. The Sui Dynasty was founded by Wei general Yang Jian  and ruled until 618 CE. It built the legal, governmental, and societal framework for the powerful Tang Empire to follow. The Tang Dynasty was founded by a general called Li Yuan, who had the Sui emperor assassinated in 618. The Tang ruled from 618 to 907 CE, and Chinese art and culture flourished. At the end of the Tang, China descended into chaos again in the 5 Dynasties and 10 Kingdoms period. In 959, a palace guard named Zhao Kuangyin took power and defeated the other small kingdoms. He established the Song Dynasty (960-1279), known for its intricate bureaucracy and Confucian learning. In 1271, the Mongolian ruler Kublai Khan (grandson of Genghis) established the Yuan Dynasty (1271-1368). The Mongols subjugated other ethnic groups including the Han Chinese  and eventually were overthrown by the ethnic-Han Ming. China flowered again under the Ming (1368-1644), creating great art and exploring as far as Africa. The final Chinese dynasty, the Qing, ruled from 1644 to 1911, when  the  Last Emperor  was overthrown.  Power struggles between warlords such as Sun Yat-Sen touched off the Chinese Civil War. Although the war was interrupted for a decade by the Japanese invasion and World War II, it picked up again once Japan was defeated. Mao Zedong and the Communist Peoples Liberation Army won the Chinese Civil War, and China became the Peoples Republic of China in 1949. Chiang Kai Shek, leader of the losing Nationalist forces, fled to Taiwan.

Case study Example | Topics and Well Written Essays - 500 words - 24

Case Study Example This would mean that when the mathematical calculations are tallied in December they will be synthesized and far less than a genuine reflection of company’s exact numbers. But the â€Å"Christmas Bonus† would be present just as the manager wishes and is accustomed to. There is no question that this company’s yearly tradition will provide a better portfolio, but results in a far lower that acceptable ethical standard for all those who participate. The position that Terri is in is a difficult one. It is established that she is new to her position and eager to do the best possible job. Her manager asked her to change the numbers because the last person in her position had had no problem doing so. This directly reflects back to the questionable tactics of organizational socialization. She is presented with unethical tasks as if it common place and an everyday normality, and therefore acceptable. There is even a slight insinuation by the manager that is an expected part of her position. When faced with an ethical dilemma Holly Green, CEO and Managing Director of the Human Factor Consulting Firm, says, â€Å"You have to make decisions on whether you can live with it.†(qtd. in Balderrama, 2009) We all have a conscience, and it usually tells us when something just does not feel right. Often, people just don’t listen to it. She will have to make her decision and then stand by it. If she options not to do the unethical a ct requested there could be some unpleasant repercussions. This will, probably, not be the outright loss of employment, but she could face being passed over for promotions. In some worse case scenarios, the company may make her so miserable that she options to quit the company all on her own.(Zimmerman, 2010) So what does Terri do? Well that is what makes this so difficult. Doing the right thing should not be so hard. If

Pampers Health Spa (PHS) Assignment Example | Topics and Well Written Essays - 2250 words

Pampers Health Spa (PHS) - Assignment Example 2325540 =? 2325540 1 – (Variable Cost / Sales)] 1 - 0.499 0.501 Break-even point= ? 4641796.41 (Atrill & McLaney, 2011) Margin of safety % = Current sales level – Break- Even Point Current sales level Margin of safety % = ? 2965000 -? 4641796.41 = (56.55) % (Atrill & McLaney, 2011) ? 2965000 Task 3 Payback period method Proposal 1 The project requires an investment of ?900,000 and it generates cash as follows: ?270000 in Year 1; ?295000 in Year 2; ?345000 in Year 3; ?325000 in Year 4. The payback period is 3 years ?270000+ ?295000= ?565000 in the first two years + ?335000 of the ?345000 occurring in Year 3). Payback period method= ?270000+ ?295000+?335000= ?900,000 ?335000/ ?345000 =0.971 Payback period= 2+0.971=3 years Proposal 2 The project requires an investment of ? 750000 and it generates cash as follows: ?160000 in Year 1; ?189000 in Year 2; ?225000 in Year 3: ?254000 in Year 4. The payback period is 3.7 years ?160000 + ?189000 +?225000 = ?565000 in the first thre e years + ?78000 of the ?254000 occurring in Year 4). ?160000 + ?189000 +?225000 +?78000= ?750 000 ?176000/ ?254000=0.693 Payback period= 3+0.693=3.7 years Accounting Rate of Return Accounting Rate of Return =Average net income / Average investment (Davies & Pain, 2011) Proposal 1: Average net income =90000 + 98000 +75000 + 65000 = 328000/ ?900,000* 100= 36.44% Proposal 2: Average net income = 60000 + 70000 + 95000 + 125000 = 350000/ ?750 000 * 100 = 46.67% Net Present Value methods NPV= -Co + C1/1+r + C2/ (1+r) 2 +†¦+ C n / (1+r) n (Davies & Pain, 2011) -Co= Initial Investment, C = Cash Flow, r = Discount rate, n = Time Proposal1 NPV= ? (900,000) + ?270000 / (1+0.893) + ?295000/ (1+0.797) 2 + +?345000 / (1+0.712) 3+ ?325000 / (1+0.636) 4 NPV= ? (900000) + ? 247865.60176 + ? 91353.8957 + ? 68755.2314+ ? 45368.2506 = ? (446,657.0206) Proposal 2 NPV= ? (750000) + ?160000 / (1+0.893) + ?189000 / (1+0.797) 2 + +?225000 / (1+0.712) 3+ ?254000/ (1+0.636) 4 NPV= ? (750000) + ? 84521.9 229 + ? 58528.4281 + ? 44840.3683 +? 35457.0328 = ? (526652.2479) Total Expenses Fixed cost (70%) Variable cost (30%) ? ? ? Motor Expenses 8900 6230 2670 Insurance 28700 20090 8610 Rates 20400 14280 6120 Premises 1680000 1176000 504000 Wages and Salaries 1445000 1011500 433500 Repairs & renewals 54700 38290 16410 Professional charges 17500 12250 5250 Advertising 67000 46900 20100 Cost of Sales 483700 Total 2325540 1480360 Contribution ratio = Sales/ total variable cost = ?1480360 / ?2965000 =0.499 Task 4: In order to ascertain the financial position of Pampers Health Spa’ (PHS) it is necessary to carry out a financial analysis as it measures the financial performance of the enterprise in terms of profitability, leverage, and liquidity in its operations. As the management of Pampers Health